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What is the ASC Mark?

Farmed products play a bigger and bigger role in relation to the fish we consume. Today, more than half of the world's fish comes from aquaculture companies, because the wild catch of fish is unable to cover the growing global demand for seafood products.

It is therefore more essential than ever to set standards for the farming of fish, so that this is done both responsibly and environmentally. Here, the Aquaculture Stewardship Council (ASC) is the world's leading certification scheme for farmed fish, also known as aquaculture, and is therefore an important benchmark that can contribute to both safety and security for us as consumers.

A commitment to responsible and environmentally sound fish farming

Aquaculture is one of the fastest growing food industries in the world, so it is extremely important to ensure that the fish are raised in a responsible and environmentally friendly way. For this, WWF and the Dutch Sustainable Trade Initiative have established the ASC label.

To become ASC-certified, a company must, among other things, undertake to protect the aquatic environment and to this end reduce their consumption of chemicals and antibiotics. It is an independent organization that will assess whether an aquaculture company can live up to the set, relevant standards for breeding.

The most essential thing about the ASC label, however, is that an aquaculture company with this label has been certified as being both environmentally and socially responsible. However, it is important to bear in mind that the ASC label does not guarantee the quality of the fish. It is therefore still important to be critical of ASC-bearing fish products. Both in relation to where they are bred, but especially also in relation to how long a transport route they have been through.

At Grøndals, we love wild fish, but we also see responsible opportunities in aquaculture

At Grøndals, we want to contribute to greater sustainability in the Danes' eating habits - and we also want to take part in creating a world where aquaculture plays a role in generating social benefits for the people who work in the field, at the same time as , that good care is taken of the environment and the habitat in which the fish live.

Therefore, Grøndals is also aware of the downsides that exist in the world of aquaculture, which is why all our products are also carefully selected according to the criteria for sustainability. This is reflected both in our fish species, which are healthy and not overfished species, the nature-friendly methods with which the fish are caught, and in our respect for the workforce and environment, which is fundamental to the creation of products. This also means that you can eat our products at any time with a clear conscience.

Frequently asked questions

What is the ASC label?

The Aquaculture Stewardship Council (ASC) is the world's leading certification scheme for the farming of fish - also known as aquaculture. WWF and the Dutch Sustainable Trade Initiative have created this certification, which shows whether an aquaculture company breeds responsibly and environmentally.

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